Live Fearless

Last November I wrote a blog ’10 things women do everyday that are fearless’ in response to Bodyform’s Live Fearless campaign. Inspired by the women that inspire me, I wrote about quitting unfulfilling jobs, setting big challenges, asking for help and ignoring the critics and naysayers. Since then I’ve been talking to Bodyform about the Live Fearless message and what it means to me.


  • Living fearlessly isn’t about the biggest, boldest and bravest moments in life. It doesn’t have to be about jumping out of planes or climbing mountains
  • It’s about challenging our everyday fears to take control of what we want in life
  • It’s about small things we can do everyday to prove to ourselves we are capable of more than we think

I aim to face the things that scare me because I know that my fears create limits and barriers, and on the opposite side of these barriers is everything I want to do and the person I want to become. Sometimes this does require me to make big decisions and take the leap of faith, but a lot of the time it’s about self-belief and how this affects my mindset in everyday life.

I don’t have all the answers and by no means do I live fearlessly all the time. I love and crave security. However, over the last few years I have set myself some big challenges, some in sport and others in life.

Bodyform - Sophie Radcliffe - Live Fearless
Bodyform - Sophie Radcliffe - Live Fearless


The things that scared me the most have become my biggest leaps forward and defined me and my future. For example, leaving the London rat race, moving to Chamonix, living without the security of a guaranteed monthly paycheck and turning down career opportunities to make way for me to build a future on my terms.

On the sport side, none of my challenges would have been possible if I didn’t take that initial leap of faith and start cycling. Cycling enabled me to combine working in London with training, it helped me build my confidence and it opened up a new world to me.

Cycling taught me that my fears could set me free rather than hold me back.


I absolutely love cycling and I can honestly say that it’s changed my life. When I first started cycling, I had so many worries about it; my fitness and ability, what I’d look like, not feeling like a ‘cyclist’ and the dangers of London roads.


Bodyform’s Live Fearless campaign is about asking people to share experiences where we’ve challenged our fears and why this is important to us. I’ve created the video (shared above and again here) to share more about my story; my fears and anxieties, how I overcame them and the impact it’s had.

This is a hugely exciting campaign for me to be part of because I believe that in sharing these experiences we can create a community of people who empower each other on the path to breaking down limits and achieving things we once thought weren’t possible.

It’s ok to feel fear, it’s what we do about our fears that determines who we are and who we can become.


I’d love you to join the #LiveFearless campaign and share what it means to you. There’s an amazing prize to be won – a trip around the world! Here’s how to enter:

  1. Share a photo or video of your fearless moment on Facebook , Twitter or Instagram using #LiveFearless and @bodyformuk
  2. Tell all your friends and check out the other entries at
Bodyform - Live Fearless
Bodyform - Live Fearless